Media Memo IV, to the White House

May 12, 2017

TO:   Kellyanne Conway, Sean Spicer, Sarah Huckabee Sanders, and others advising President Trump

FROM:   John Kerezy, an associate professor at a community college who’s also practiced public relations for 30+ years

RE:   Timing of negative news in the digital/mobile news cycle

DATE:   Friday, May 12, 2017 at 4 in the afternoon

This is the precise day of the week and the moment of the day in which you should have announced the firing of former FBI Director James Comey.

  1. Major news media outlets go into “weekend” mode by late Friday. The bad news released on a Friday afternoon doesn’t travel as long, or have as much legs, as something bad dropped on a Tuesday afternoon.
  2. It’s too late for the news networks to make major changes in the Sunday morning news analysis programs, so the bad news gets minimized on those programs.
  3. You know that negative coverage is inevitable in many instances. But you can mitigate it by better managing of when it happens. The late Larry Speakes, deputy press secretary to President Ronald Reagan, said, ”You don’t tell us how to stage the news and we don’t tell you how to cover it.”
  4. You lose opportunities to focus on tax cuts or other aspects of the Trump Administration’s policies when you have to keep dealing with negative news.
  5. You might have reduced President Trump’s need to Tweet explanations of the firing by at least 50 percent, thus keeping a national focus on much more important matters which our nation faces.

That’s it. Good luck in convincing the boss of this in the future.

SOME SOURCES FOR FOLLLOW-UP:

https://www.wsj.com/articles/SB10001424127887324712504578133452941243908

http://www.nytimes.com/1984/04/06/us/the-bad-news-hour-4-pm-friday.html

https://www.forbes.com/sites/forbesleadershipforum/2012/05/30/10-commandments-for-delivering-bad-news/#7f218c072169

http://www.npr.org/templates/story/story.php?storyId=113804852

IMAGE SOURCE: https://www.inspirationde.com/image/57612/

 

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Prayers for this election

September 24, 2016

There are times when those who believe in Christ Jesus might forget the words in 1 Peter 5:7,  “Cast all your anxiety on Him, because He cares for you.”

With this foremost in mind, here are a few guidelines in prayer and in action for believers as we watch the 2016 Presidential Campaign wind down to its final days, beginning with the first Presidential Debate on Monday night.

  • PRAY FOR THE VOTERS

For nearly 230 years, the U.S. has depended upon civic involvement through voting to determine our leaders. We have held debates, shed blood, and changed our governing document – the Constitution – to allow more and more Americans to cast ballots in elections and chose the course of this land. Let’s pray that voters will seek to discern between truth and falsehood, put the national interest above self-interest, and seek God’s wisdom (James 1:5)

Image result for intercessors for america pray elections

  • PRAY FOR THE MEDIA

Many times in the 2016 election cycle, the media and its coverage has become just as controversial as our two major candidates for office. At their core, media outlets should remember their highest obligation is to accurately inform and report on events – not to become supporters and/or endorsers of any one candidate or party. “Seek the truth and report it” is the first cannon of the Society of Professional Journalists (SPJ). Pray that truth in reporting for the remainder of this election will become a high value, and that bias will decrease or even disappear. Let’s also pray that messages of hope – optimism for our future – will receive time and attention as well.

  • PRAY FOR THOSE RUNNING FOR OFFICE

Candidates, family members, and top campaign aides become the subjects of microscopic inspection during campaigns. This intense scrutiny discourages some very well-qualified civic leaders from even seeking elected office. Every candidate, indeed every elected and potential leader in our nation, needs prayer support. Let’s pray that candidates for office would surround themselves with Godly advisers, and that the candidates would focus on issues and not on negative attacks that only further soil public discourse. Let’s pray that candidates would be courageous and stand for right and righteousness, even if it’s unpopular.

  • PRAY FOR GOD’S WILL TO BE DONE

Many reading this learned the Lord’s Prayer at one point in their lives. “Thy kingdom come, they will be done, on earth as it is in heaven,” is Matthew 6:10. As believers pray about national elections, we should also make our own desires subservient to God’s ways and His will. Our heart’s longing should be for God’s purposes to come about in our cities, states, and nation.  Let’s pray that the U.S. would rturn from evil, and seek first the kingdom of God. Let’s pray that the election results would please God, and that He would see a change and release blessings and favor over our nation once again. Finally, let’s pray that God would be honored in the entire election process.  (More reading in Proverbs 8:15, 21:1, Daniel 4:25, and Romans 13)

CLOSING THOUGHT: Pray that as November 8 arrives, we would see candidates and a country more God-like in word, thought and deed.

 

NOTES/SOURCES

Some content excerpted David Butts “Election Prayer Guide” and the National Day of Prayer Task Force.  © 2014 Harvest Prayer Ministries, Prayer Connect magazine

https://www.getouttheprayer.com/pray-over-our-elections/

 

http://www.poynter.org/2013/about-this-blog/217393/


History, videos, and lesson plans on Presidential debates

September 17, 2016

A resolution. A constructive speech either in favor of or in opposition to the resolution. Evidence supporting contentions in the speech. Direct cross examination of each other. A clash on issues raised. Rebuttal and summary speeches.

All of these are standard fare for high school and college debaters. And nearly none of these will happen on Monday, September 26, when Hillary Clinton and Donald Trump meet at Hofstra University in New York for the first of four debates (three Presidential, one Vice Presidential) this fall. The 2016 Commission on Presidential Debates series will begin 56 years to the day after the first-ever televised Presidential debate between Richard Nixon and John Kennedy in 1960.

In fact, virtually all Presidential debates have lacked the elements that comprise a debate. Some news observers and even one of this year’s moderators, Chris Wallace of Fox News, are instead calling these events simultaneous news conferences.

Back in 1960, there were far fewer media choices. Seeing the major candidates standing toe to toe and responding to a reporter’s questions was fresh, new and exciting. About 70 million Americans tuned in on that September night in 1960, the largest audience ever to watch a televised event at the time.

Image result for kennedy nixon debate
Donald Hewitt of CBS, who produced that first debate, talked about its significance in an interview 40 years later for Joe Garner’s book Stay Tuned. “It was like Miss America. You picked the more attractive of the two men. That’s how Jack Kennedy beat Richard Nixon….,” Hewitt said. “Jack Kennedy making speeches is a bore. Jack Kennedy debating Richard Nixon is an event.”

Even more important, according to Hewitt, was the confluence of political leaders and television executives. The Nixon-Kennedy debates radically transformed the landscape of American politics. “In the middle of this thing, the politicians are looking at the television executives and thinking, those guys have a reach in everybody’s living room,” Hewitt explained. “The television executives are looking at the politicians and saying they are a source of unlimited advertising dollars. That a bottomless pit.”

“That night changed the face of American politics That was the night that television and politics eyed each other, flirted with each other, got engaged, and eventually got married,” Hewitt added. “And because of that you cannot hold office in the USA or even think of running for office unless you’ve got the money to buy television time. Politics in America is now a money game, and it all weaned off  the night of the first television debate.”

Hewitt was right. In the 2012 election cycle,  candidates for all federal offices in the U.S. spent seven billion dollars on campaign activities.  The plurality of those billions were devoted to purchasing television ads. Even with the rise of the internet and mobile media, TV is receiving the lion’s share of campaign dollars. Ask anyone living in a “battleground” state (such as Ohio) what commercials are running on television right now — they’ll tell you.

Here is a link to the video which accompanied the book “Stay Tuned” about the 1960 Presidential debates. You’ll see Walter Cronkite, Hewitt, and — of course — Nixon, Kennedy, and debate moderator Howard K. Smith.

https://www.youtube.com/watch?v=h1Zk9RiFRHw&noredirect=1

THE NEW NIXON: A notable outcome from first Presidential debates: Richard Nixon abhorred future one-on-one clashes with an opponent as a result of the 1960 election. When he re-entered the political realm and won the Republican Party’s nomination for President in 1968, he eschewed debates and instead produced live “made for television” events called Man in the Arena. Today we would call these programs part political advertisement, part infomercial, and part reality television. It was a precursor to another form of political TV which became quite common in the 21st century, the town hall meeting. Producing Man in the Arenawas a young television expert who had learned his craft with the Mike Douglas show, Roger Ailes.

Ailes selected about 20 “man in the street” panelists for the program, some of whom would ask questions of Nixon and also make brief statements about conditions in America in 1968. Bud Wilkinson, a regular on ABC’s Wide World of Sports and former Hall of Fame college football coach, hosted the program. Nixon and Wilkinson engaged in friendly banter at the beginning of each broadcast. It worked, as viewers came to see Nixon as a fighter for the middle class. In November 1968, Nixon outpolled both Hubert Humphrey and George Wallace to become the 37th president of the U.S.

The New York Times’ Tom Wicker called the Man in the Arena television programs a “masterly new political concept.”  The viewing public thought that Nixon was being questioned freely, “while running little risk of a hostile inquiry, a damaging answer, or some other mistake,” Wicker wrote. Nixon would hear nothing of a debate in the 1972 Presidential election. But after Watergate and Nixon’s departure in 1974, there was a consensus among the Republican National Committee and the Democratic Committee that there should be debates.  Thus — starting in 1976 — we’ve had at least one debate in every election cycle ever since. It took some time, but the Commission on Presidential Debates was formed in 1987 to “…provide the best possible information to viewers and listeners.” It governs the debates today.

TRANSFORMING MOMENTS

It’s really impossible to prove whether a candidate might win or lose an election as a result of or more Presidential debates.  Those conducting polling in 1960 reported that a vast majority of undecided voters that year ended up casting ballots for Kennedy. Yet no one could prove whether the debates tilted a “scale in the minds” in Kennedy’s favor.

Most Presidential debate observers do point to a few poignant moments in debate history. The first was in 1976, when reporter Max Frankel of the New York Times asked a question about US-Soviet Union relations of President Gerald Ford. Frankel was a member of three-reporter panel, plus moderator Pauline Frederick of National Public Radio. It was the second Presidential debate, taking place in San Francisco in October 1976. Ford’s response to Frankel was a gaffe, insisting that Poland was a free nation at the time. It was not, and the misstep might have cost Ford the election. See the clip:

https://www.youtube.com/watch?v=w8rg9c4pUrg

In the first 1984 debate between President Ronald Reagan and former Vice President Walter Mondale, Reagan was hesitant and halting, and looked even older than his 74 years of age. Although Reagan was ahead in the polls, voters were wondering if he was up to four more years of the physical and mental challenges of the Presidency. In the second Presidential debate in Kansas City, the “Great Communicator” masterfully turned reporter Henry Trewhitt of the Baltimore Sun’s question about his age into a response so funny that even Mondale laughed at it. Reagan then paused and reached for his glass of water to let his zinger linger. He won re-election in a landslide the following month. See the clip here:

https://www.youtube.com/watch?v=LoPu1UIBkBc&feature=youtu.be

There was a Cleveland connection to the 1988 Vice Presidential Debate, which was held early in October in Omaha. Northeast Ohio Cong. Dennis Eckart was an “opponent stand in” for the Democratic nominee, Sen. Lloyd Bentsen, for practices ahead of the clash. After the debate, Cong. Eckart told local media outlets that, in fact, the Democrats had anticipated that Senator Dan Quayle, Republican VP candidate and Bensten’s opponent, might attempt to compare himself to John Kennedy. Watch Senator Bentson’s double response – first to Quayle’s statement, then to his ‘unfair’ retort afterward:

https://www.youtube.com/watch?v=iQ5CIkSlUFI

NOTE: in the 2012 Vice Presidential debate, VP Joe Biden echoed this with a remark to Republican Candidate Rep. Paul Ryan about tax cuts: “Oh, Now You’re Jack Kennedy?”

Here’s a link to a web page explaining the formats which will be used for all four of the presidential debates in September and October 2016:
http://www.debates.org/index.php?page=2016debates

LESSON PLANS

If you are a teacher in grades 3 to 6, and are planning a lesson in language arts or civics, the John F. Kennedy Presidential Library has some great resources on Presidential debates. The link below includes objectives and outcomes, connections to curriculum standards from National Standards for Civics and Government and from NCTE/IRA Standards for the English Language Arts for grades 4, 5, and 6.  Here is the link:

https://www.jfklibrary.org/Education/Teachers/Curricular-Resources/Elementary-School-Curricular-Materials/Televised-Debates.aspx

Here are some good additional links to lesson plans and resources for many different grade levels:

https://debate.uvm.edu/dcpdf/cpd2000.pdf

http://lessonplanspage.com/sslaelectionscandidatedebatesidea48-htm/

The link below is a terrific resource for using all aspects of the election in the middle school and high school classroom:

https://teachingbeyondthetextbook.wordpress.com/tag/presidential-debates/

SOURCES

http://mediamatters.org/video/2016/09/04/fox-s-chris-wallace-its-not-my-role-presidential-debate-moderator-be-truth-squad/212845

Garner, Joe “Stay Tuned: Television’s Unforgettable Moments,” © 2002 Garner Creative Concepts

http://www.politico.com/story/2013/01/7-billion-spent-on-2012-campaign-fec-says-087051

http://www.dailykos.com/story/2015/5/27/1388297/-1968-Richard-Nixon-stuns-the-political-media-by-listening-to-voters

For information about the Commission on Presidential Debates, transcripts, video excerpts and more, link here: http://www.debates.org/

www.jfklibrary.org

Pictures from: History.com and the Reagan Presidential Library


MEDIA MEMO 2 — Why aren’t we “getting it” about Donald Trump’s primary successes?

March 2, 2016

trump reagan
Screenwriter Paddy Chayefsky foreshadowed the 2016 Presidential election 40 years ago when writing the script for the movie “Network.” In the film, deranged anchorman Howard Beale gains great popularity by screaming, “I’m mad as well, and I’m not going to take it anymore” to the TV cameras.

Change the “I’m” to “we’re,” and you have a 12-word summation of the Donald Trump campaign.

By any assessment, America’s middle class is shrinking and in worse shape in 2016 than it was in 2012, 2008, or 2004 or even in 2000. One powerful question which propelled Ronald Reagan to the White House was this: “Are you better off now than you were four years ago?”  It helped him win in 1980, and then the Reagan Revolution led to a 49-state landslide for the Great Communicator in 1984.

The answer from Trump supporters and opponents alike to Reagan’s 1980 question is a resounding NO. According to the Pew Research Center on social and demographic trends, the share of national income for the middle class fell from 62 percent in 1970 to 43 percent today.

Rasmussen Reports regularly asks this poll question:  Is America headed on the right track or the wrong track?  In the most recent poll, only 30% of respondents said it is on the right track.  Over the past four months, 63% to 67% have said our nation is on the wrong track.

The middle class saw as much as $4.6 trillion awarded to banks and financial institutions “too big to fail” in the 2008 Wall Street bailout, while the unemployment rate soared to 10 percent in Fall 2009. Next, the Obama Administration’s $800 million stimulus plan in 2009 did very little to stimulate the economy.  The promised “shovel ready” jobs rarely existed.

Younger boomers have suffered through the loss of careers and well-paying positions.  Millions liquidated IRAs just to stay afloat, and are now working at lower-wage jobs and are woefully underprepared for retirement

Military veterans and those in uniform still serving our country feel betrayed, not unlike their Vietnam predecessors. Iraq is far from secure, and there’s a feeling that the sacrifices which nearly 7,000 dead and 52,000 wounded Americans made in Afghanistan and Iraq have little value.

Gen Yers and older Millennials are saddled with nearly $1.4 trillion in college loan debt. Many of these younger adult members of our society are feeling scant hope for their future. They are settling for jobs they had as high school graduates or students. Higher-paying jobs and careers concomitant with the college diploma are rare or non-existent.

Additionally, many voters helped elect Barack Obama president believing that it would help improve racial relations in the country. Just the opposite has happened. A PBS NewsHour/Marist College survey this past fall confirms what many of us suspect: 58 percent of Americans say race relations were worse than just one year prior. Significantly, 76 percent of African Americans stated they and whites do NOT have equal opportunity in getting a job, and 87 percent of African Americans believe they do not have the same opportunity in equal justice.

Voters on both ends of the political spectrum feel betrayed and fooled. More than anything, “I’m mad as hell …” explains the popularity of Bernie Sanders as well. Look at the candidates who’ve dropped from the presidential campaign.  With one exception (Carly Fiorina), all are long-time elected office holders.

So – why are we so surprised when a candidate whose slogan is “Make America Great Again” does this well in the primary campaign?  Trump has already inoculated himself against the Political Media Complex, and the more they attack him, the more his popularity is destined to grow. (If you don’t know what the Political Media Complex is, refer to a column I wrote on in in September by linking here:)

https://jkerezy.wordpress.com/2015/09/02/media-memo/

What is really telling is a comparison of turnout in these primary elections so far.  On average, Republican primary elections are drawing an average of 24% MORE voters than they did in 2012. The New York Post attributes this to Trump. I’d rather call it the Howard Beale effect, which Trump has masterfully tapped into so far in the campaign.

LIAR, BUFFOON and FIEND: One or two?

One newspaper account called the candidate a “horrid-looking wretch” who was unfit for office. Other media accounts described him as filthy, a story teller, a despot, a liar, a thief, a braggart and a butcher, as well a liar, buffoon and fiend.

The candidate?  Abraham Lincoln.

Hurling powerful personal attacks against political candidates is nothing new, and it’s been happening since John Adams and Thomas Jefferson opposed each other for the presidency more than 200 years ago.

Those who think Trump winning the Republican nomination for president would destroy the party just don’t understand how the two-party system works in this nation. Sadly, this same system is also advancing a Democratic party candidate whom many voters don’t trust. In January, an ABC News/Washington Post poll revealed that four out of every 10 DEMOCRATS or voters leaning Democrat say they do not trust Hillary Clinton, who will soon be the presumptive Democratic Party nominee. The actual number according to the poll is just 36 percent.

And remember – this is a poll of leaning Democratic voters.

So we are in real danger of the word “liar” becoming one of the most-used words in the 2016 presidential campaign. In light of the realities of raising huge amounts of campaign dollars (something at which Hillary Clinton excels) or spending huge amounts of campaign dollars (something Trump will continue to do), it is a tragic commentary on our two-party system if, in a nation of more than 320 million Americans, the “final two” candidates for President of the United States in 2016 are named Clinton and Trump.

As to the growing negativism on the campaign trail, look no further than Facebook, Twitter and Instagram. Every day there are millions of posts from our fellow everyday citizens, saying the most evil and vile things imaginable about various candidates. What’s especially disturbing is the growing number of times when journalists have joined the fray, posting despicable comments about various candidates (most frequently Donald Trump). Every time, within hours the journalist is “forced” to take down the offending post and to apologize. We are rapidly losing civility in our society.

In her terrific 2011 book “The Influencing Machine,” National Public Radio On the Media managing editor Brooke Gladstone simply and eloquently details how the media impacts us.  This is her concluding line: We get the media we deserve.  Sadly, in 2016 it seems that we are getting the candidates we deserve as well.

 

WHAT EVER HAPPENED TO DECENCY?

Max Lucado is an author and pastor at Oak Hills Church in San Antonio, Texas. His blog, reprinted last week in The Washington Post, points out what many in our nation are now saying: A U.S. President should have much better deportment than what Donald Trump is showing on the campaign trail.

Here’s a brief excerpt:

He (Trump) routinely calls people “stupid” and “dummy.” One writer catalogued 64 occasions that he called someone “loser.” These were not off-line, backstage, overheard, not-to-be-repeated comments. They were publicly and intentionally tweeted, recorded and presented.

Lucado is right. He writes that Trump would not pass the “decency interview” he established for his three daughters when guys came calling to date them. He’s not fit to govern, in this pastor’s eyes.

Of course tens of millions of people are disagreeing with Lucado, as expressed in public opinion polls and at the ballot box. Personally, the only solace I’m seeing so far in the 2016 presidential campaign is that I have a still higher calling than that of a U.S. citizen/voter. I belong to a heavenly kingdom, and when I accepted Jesus Christ as my savior it means that his place as Lord is far more important than the occupant of 1600 Pennsylvania Avenue.

Romans 13 calls on believers of Christ to be obedient to government authority. If those “final two” candidates for president in 2016 end up being Trump and Clinton, then God is planning for some pruning of our nation. That’s not a pretty thought, but it is about the only explanation that makes sense.

SOURCES:

http://www.pewsocialtrends.org/2015/12/09/the-american-middle-class-is-losing-ground/

http://www.rasmussenreports.com/public_content/politics/mood_of_america/right_direction_or_wrong_track

http://www.prwatch.org/news/2010/04/8987/cmd-releases-bailout-tally-46-trillion-federal-funds-disbursed

http://www.thefiscaltimes.com/Articles/2012/02/21/Obamas-Stimulus-Plan-What-Worked-What-Didnt

http://collegedebt.com/

http://nypost.com/2016/02/23/rea son-for-record-republican-voter-turnout-trump/

http://www.breitbart.com/big-government/2016/02/24/newt-gingrich-2012-the-overture-to-donald-trump-2016/

http://millercenter.org/president/biography/lincoln-campaigns-and-elections

http://data.bls.gov/timeseries/LNS14000000

http://www.pbs.org/newshour/rundown/race-relations-low-point-recent-history-new-poll-suggests/

http://hotair.com/archives/2016/01/27/wapoabc-poll-hillarys-trustworthiness-down-to-36-among-democrats/

https://www.washingtonpost.com/posteverything/wp/2016/02/26/max-lucado-trump-doesnt-pass-the-decency-test/